Articles tagged ‘ecommerce’
Special offers that can expire at any moment. Little extra’s getting into your shopping cart without asking. A ‘free delivery’ option, which in fact is a hidden subscription. New research has mapped these little tricks. They are being called “Dark Patterns”. These manipulative techniques, often on the edge of being illegal, are being used to… continue reading
It’s easy to get enthusiastic about personalization given the immense UX and marketing power afforded to us by the march of sophisticated automation, complex analytics, and user accounts that span entire digital ecosystems. After all, online marketers love experimenting with new methods — so much goes into selling online that inflexible sellers don’t last very… continue reading
If online shopping was the same as real-world shopping then everything would be straightforward for online retailers. Imagine a typical customer in a brick and mortar store. They would walk into the store, start filling their shopping carts, then upon reaching the point of sales station, they are distracted by a phone call. All of… continue reading
