Articles tagged ‘A/B testing’

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The last couple of weeks I’ve been experimenting with Optimizely, a testing tool founded by two former Google product managers, trying to optimize the conversion rate of this blog with the help of a multivariate test. Multivariate tests, also called multivariable tests, provide insight into which content or creative variation produces the best improvement in… continue reading

At Corelio Publishing, a leading online and offline news publisher in Belgium, we’re testing our newsletter templates endlessly. With several 100k emails a day even the smallest change could mean a huge difference in the Click Through Rate and traffic to our websites. Although A/B testing with email templates is not that hard, it demands… continue reading

A lot has happened in the field of User Experience the last couple of weeks. As we’re coming to the end of the month, I went through my tweets, posts and shares to collect the five greatest stories on UX that got my attention… continue reading

The role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of marketing efforts. Internet is a place where there are new trends rising every day. You need to keep up with… continue reading

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to… continue reading

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