Articles tagged ‘A/B testing’
After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading
Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Editorial… continue reading
Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading
Next to my review of Visual Website Optimizer, I’m also giving away 5 licenses. Read more on how to compete at the end of this article. But first things first, the review of Visual Website Optimizer. VWO is an easy to use test platform which will help you boost your website sales and increase conversions. Setting up test variations is done in… continue reading
Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots marketing and fundraising effort. Google, Amazon, eBay and the BBC are also big fans, making this the hit term… continue reading
