Category Research & Research Methods
Research helps UX designers to identify, prove or disprove assumptions and hypothesis. It helps you to recognize the users’ goals, needs and mental models. In this category, we have not only collected research papers on all kind of use cases but also methods on how to perform your own research.
Did you know that personas predate user experience and usability? They were a concept first derived by Alan Cooper in his book ‘The Inmates are Running the Asylum’. However, it was Angus Jenkinson, a marketing director, who developed the concept for usability purposes and … continue reading
It is (hopefully) common knowledge amongst UX practitioners that it is beneficial to test early and test often. However, how to test and what to test may not be as well-known. Qualitative research allows the researcher to dig deep into the causes and consequences of behavior. Quantitative research allows the researcher to project how many… continue reading
Have you noticed a lag in your website traffic or conversion rates? Chances are, the cause is bad performance. If your visitors have to wait more than three seconds for your site to load, 40% of them won’t stick around. A quick loading page, on the other hand, creates a satisfying experience for users, who are then more likely to spend … continue reading
Ask any interactive designer or developer what the most time-consuming, tedious part of their job is. The answer is almost always “testing”. While designing and developing a website or app can be a lot of work, it’s the testing of it on a wide variety of devices that most makes us want to put our… continue reading
A heuristic evaluation is a fast and cheap process to improve your site’s usability. Personally, I found that it helps to optimize silly and obvious mistakes which, when fixed, make for a much better overall experience. You’ll find that these evaluations are simple to do and I urge you to embrace them and use them… continue reading
