We all know how important it is to use web analytics. Analytics can help researchers to find out where you are losing visitors and it provides you with valuable customer insights. Still, analytics can be daunting. Too many metrics and features, no flexibility and at the end of the day you’re still completely clueless.

A helping hand might come from this month’s sponsor, Ptengine, a user friendly web analytics and heatmap platform.

Ptengine collects and analyses web data and transforms this in real time reports. With the help of a user friendly interface, you get the necessary metrics and reports without any effort. See how your campaigns perform and how they convert on multiple devices and domains.

It comes with a full heat map feature of your website, both for clicks as for the attention span of your visitors. Differentiate between the interactive and non-interactive elements of your interface and compare multiple pages. On top of that, it offers multi device monitoring as well.

Ptengine allows you to integrate third party tools, such as an A/B testing platform called Optimizely, upgrading it into a very robust toolset. You can use the tool as a full Conversion Rate Optimization (CRO) tool.

They recently restructured and redesigned the UI, focusing on the most important metrics. Furthermore, a practical walkthrough was integrated, to get you acquainted with all the features Ptengine has to offer.

They have several pricing plans, including a free one. Depending on your audience and complexity of your website, choose from Startup, Growth, Premium and Enterprise.

Get started with Ptengine today and explore the metrics that matter for your business. Uncover opportunities for improvement and growth and get rid of complexity! Ptengine does not only increase your website’s efficiency, but also your efficiency!

Sign up through our website and receive an extended 2-month free trial.

 

 

The datacenter overview. The most important metrics at a glance.

The heat map and scroll map. Look for clicks, attention span, page analysis and compare heat maps.

This content is sponsored by Ptengine.

Paul Olyslager

Paul is the creator, editor and most regular writer of paulolyslager.com. He's also working as UX Lead for Home24, a leading online shop for furniture and home accessories, based in Berlin, Germany. Read all about Paul or find him on Twitter, LinkedIn or Facebook.

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